Work In Progress
Data driven design and analytics are the key to any successful project. Using A/B split testing to road test different concepts in the real world. This helped to achieve more goal orientated success and inform our designs.
I designed the cards to be bold, unconventional and memorable.
Designed with a less is more approach and the idea of showcasing our work with the use of whitespace. All of our projects would be designed and built with the mobile first ethos and our site needed to show the way.